On YouTube, you can:

• Watch content you enjoy – Stream videos and music across a wide range of topics, from entertainment to education.
• Upload your own videos – Share original content you create, whether it’s for personal use, a side project, or your business.
• Share with your network – Easily share videos with friends, family, colleagues, and broader audiences around the world.

In short, YouTube lets you both consume and create content, and distribute it globally from a single platform.

YouTube provides several ways for creators and businesses to publish and grow their presence:

• Creator tools – You can upload original videos, manage your channel, and organize playlists to build a consistent content presence.
• Advertising options – Through YouTube’s advertising solutions, brands can reach targeted audiences with video ads and sponsored content.
• Developer resources – YouTube offers tools and documentation for developers who want to integrate YouTube content or features into their own apps and services.

Together, these capabilities help you reimagine how you reach and engage your audience with video.

YouTube is part of Google LLC and operates under a clear set of policies and safety practices. Key areas include:

• Terms and policies – YouTube publishes Terms, Privacy Policy, and Copyright guidelines that govern how content is used and shared.
• Safety resources – The platform provides information on how YouTube works and offers safety tools to help you manage what you see and share.
• Testing new features – YouTube regularly tests new features, which can reshape how users and creators interact with the platform over time.

Before publishing or promoting content, it’s a good idea to review these policies so your channel and campaigns stay compliant and aligned with YouTube’s standards.